INTEGRATEDBRANDBUILDING

FINDING YOUR IDENTITY

Our team helps you develop a winning brand by finding the answer to key questions about your values and target audience.

01

PERSONALITY

What human characteristics should your brand identify with?

02

AFFILIATION

What kind of movement are you building?

03

ORGANIZATION

What kind of culture will define how your brand operates?

04

VISION

What goal motivates your brand?

Ted Cruz

Senator Ted Cruz needed to build on his existing brand, while capitalizing on a growing national profile and shoring up his Texas bonafides. Here’s how Axiom helped deliver:

FINAL IDENTITY

DEVELOPMENT

BRANDING IN ACTION

Our consulting team develops bold strategies and executes creatively to help tell stories and win elections.