Strategy Development & Campaign Planning
As the general consultant, Axiom Strategies delivers full service campaign planning and strategy development. Axiom will craft a general strategy specific to every campaign, paired with a detailed campaign plan.
Voter ID & Targeting
Axiom Strategies is dedicated to delivering every possible advantage to each and every client. One such advantage is Axiom’s signature voter ID program. Axiom’s Voter ID program is renowned and respected across the country. Enabling campaigns to identify voters and target them with specific messages has made the difference between winning and losing in many campaigns.
Early & Advanced Vote Strategy
Utilizing Voter ID strategies, Targeting and Axiom’s award-winning Direct Mail designs, Axiom will employ a bifurcated Direct Mail program to take advantage of early and advance voting. Early and advance voters respond to different messages and behave differently than Election Day voters. Axiom will develop an early and advanced vote strategy and execute the plan to maximize voter participation in your race.
Survey/Poll Drafting & Analysis
Axiom Strategies works with the best pollsters from across the country and will help your campaign select a polling firm that fits the campaign and district. A vital component to any campaign is voter research. In order for the research to be trusted, correct questions need to be asked to the correct voters. Axiom will draft poll questions, identify the correct sample for specific campaigns, and analyze the polling results. Messaging and voter outreach are dependent upon the right type of research. Axiom delivers the full voter research package.
Phone Services
Axiom Strategies will create a Phone Plan that accesses your Congressional District using a combination of live and automated Voter ID, Advocacy Calls, Push Polling, and Auto-Dials. As a Presidential Campaign phone vendor, Axiom can craft and execute a phone services plan without flaw. In our Phone Services plan, Axiom will specify the number of calls, timing, and scripts for each call. Additionally, Axiom will provide consultation on the call results.
Message Development/Policy
Through research and interaction with actual voters, Axiom is able to develop a specific message. Axiom Strategies is able to produce the correct message that could mean the difference between winning and losing.
Opposition Research
In modern day campaigns, no task is more important and challenging than comprehensive opposition research. This job cannot be overlooked, as the shortcomings of your opponent are vital to a winning campaign. Don’t place this assignment on the shoulders of inexperienced staff, hire a professional. At Axiom Strategies, we have diverse experience in all elements of opposition research. We have conducted countless investigations that have revealed the weaknesses in our opponents while guiding our clients to victory.
Policy and Issue Research
The political landscape is fluid and everchanging, and it is important to stay informed of new developments and emerging issues. Axiom offers insight and knowledge about the most important current events and makes sure that its clients are never unprepared to answer policy questions from the press, the public, or the opposition.
Direct Mail
Direct mail is a vital aspect of many successful campaigns. Mailboxes are cluttered, during crunch-time you cannot be sure that your message is getting to voters. At Axiom Strategies, we understand that cookie-cutter direct mail is headed straight for the trash. From graphic design to copywriting, we make sure that every mail piece breaks through the clutter and sticks in voters’ minds.
Media Relations
One of the most difficult aspects of any campaign is interacting and communicating with the media. The media, whether it is print or broadcast, tends to slant the news in a certain direction. It is Axiom’s goal that the slant benefits our client. Through experience and relationship building, Axiom Strategies understands how to effectively communicate a message through the media.
Crisis Management
It is not unusual for a crisis to present itself during a campaign. Rather it is very normal and should be anticipated. The most effective way to deal with a crisis during a campaign is to seek advice from experienced counsel. With vast campaign experience to draw from, Axiom Strategies understands how to deal with a crisis by prompt planning and execution.
