Our Principal...

Jeffrey B. Roe is the founder and chief executive officer of Axiom Strategies. Jeff was raised on his family's farm near Brookfield, Missouri. He joined the Army National Guard in 1988 and served through 1994. Jeff received his degree from Northwest Missouri State University in 1994.

In 1993, he started his political career working on State Representative Sam Graves' successful campaign for state senate. After the campaign, Jeff began working on staff in State Senator Sam Graves' capitol office in Jefferson City, Missouri. Jeff led Graves' successful state senatorial re-election campaign in 1998. In 2000, Jeff led Graves' successful congressional election in a challenging open-seat.

From 2001 until 2006, Jeff served as Graves' Chief of Staff and also worked as a political consultant. Jeff developed political strategies that helped alter the political landscape of the sixth congressional district. The sixth district is comprised of 5 state senators and 22 state legislators. Using a variety of innovative tactics, Jeff consulted for numerous campaigns throughout the district. In just a 5 year span, Jeff helped turn all 5 senate seats from Democrat to Republican and he flipped the Democrat to Republican ratio in the 22 legislative seats. Democrats held 17 of the 22 seats and with Jeff's work in the sixth congressional district, Democrats retained only 4 of the 22 seats.

Over the course of 13 years, Jeff has worked as a political consultant for 98 campaigns, ranging from State Representative to congressional to statewide office.

Jeff has exhaustive experience developing, positioning and implementing innovative campaign plans, establishing efficient earned media programs, developing new phone persuasion and get-out-the-vote tactics, and creating unique strategies to motivate swing voters with micro-targeting techniques. Jeff is well-versed in grassroots electioneering, media consulting, strategy development and implementation, direct mail coordination and voter mood and trend analysis.

Jeff founded Axiom Strategies in 2005 in order to provide a wider range of consulting services for candidate and issue campaigns.

In 2003, Kansas City's Business Magazine, Ingram's, named Jeff a member of the elite 40 Under Forty group. Jeff is a frequent guest lecturer for The Washington Campus, a consortium of business schools from top universities across the nation. Jeff also participates as a panelist for numerous business and political forums hosted by organizations including the Committee for Economic Development, based in Washington, DC.