Name: Lexie Davis

Title: Director of Polling

Location: Washington, D.C.

Bio: Born and raised in St. Louis, I attended the University of Kansas (Rock Chalk!) where I graduated in three years while working full time with Axiom/RRG. After graduating, I moved to Washington, DC where I currently serve as Polling Director for Remington Research Group.

What you do at Axiom/how you serve our clients: At Remington Research Group, I serve as Director of Polling. A large part of my role is aiding in the development of new survey methodologies, as well as interpreting polling data and delivering results to clients across the country. Over the last cycle, RRG has remained at the forefront of the industry when it comes to the development of new, innovative ways to contact the electorate. Getting respondents to stay on the phone is as difficult as ever, which is why we have developed our own texting platform that has allowed us to gather data in a way that very few other firms have been able to. Delivering accurate, quick and actionable data to clients is what RRG values most, and I feel lucky to work for a firm that allows me to play a small role in the success of campaigns across the country.

How did you get your start in politics: Back in high school, my friend’s mom ran for governor. With little to no interest in politics, I agreed to help out here and there over the summer knocking doors and making calls. I quickly fell in love with campaigns. I loved the fast pace, and how easily you could see hard work pay off. Very few other career paths allow you to see your efforts play out in live time, and I loved seeing how one small strategy decision could affect the outcome of an entire race. Axiom Strategies was the lead consultant for the campaign, and I admired the take-no-prisoners mindset of everyone who worked there. I was extremely honored to work there shortly after graduating high school, and throughout my entire college career. I am now approaching my four year anniversary!

What trends do you expect to see in the 2020 election: Looking forward to 2020, I think qualitative research will play a more significant role in campaigns than ever before. With the 2020 electorate being so polarized, there will be fewer persuadable primary voters, meaning there will be a greater emphasis on candidate branding… intangibles that can only be researched qualitatively. Although traditional quantitative survey research will be key in keeping campaigns informed throughout the entire cycle, qualitative research is going to be vital in the initial stages of campaigns across the country.