DATA-DRIVENDIGITAL
CRAFT
Tailor ads based on a voter’s specific qualities
AMPLIFY
Build on messages voters are already receiving
TARGET
Reach those elusive “cord-cutting” voters
EXPAND
Grow your audience, then turn fans into votes
EXCLUSIVE GOTV TOOL
Mobilize is Axiom’s custom-built platform to maximize turnout and engagement by identifying supporters online and matching them to the voter file.
Connecting users to their voter profile lets us identify voting behavior, prioritize when and how key supporters are contacted and increase the efficiency of GOTV, field and small-dollar donation programs
DELIVERING YOUR MESSAGE
When national Democrats poured $2 million into his Kansas Congressional District, Kevin Yoder trusted Axiom to take his message to voters online, counter the attacks and turn raw data into real results.
WHAT WE FOUND
- 12%+ of our target persuadable voters were identified as cord cutters by data analytics
- This meant our television ads weren’t reaching them, but neither would the opposition’s
- We had the opportunity to preempt coming attacks and define the Democrat candidate
WHAT WE DID
We used advanced targeting online to ensure voters knew how Rep. Yoder was fighting on the issues most important to them, while simultaneously pulling back the curtain about our opponent’s corrupt past before national Democrats could prop up his image with their big spending. The message tying it all together? You can trust Rep. Yoder to fight for you and the opponent was (to put it lightly) dishonest.
1.5 Million
We served 1,503,920 video impressions to cord-cutter voters without television subscriptions, allowing us greater parity between the amount of messaging reaching cord cutters and non-cord cutters – a gap most modern campaigns do not have the tools to close.
WHAT WE GOT
Despite Hillary Clinton carrying the district and the $2 million the DCCC spent against us, Rep. Yoder won with a comfortable 10% margin. The cord-cutter voters we were able to reach online— while the national Democrat’s television buy missed them—proved crucial, along with the targeted and tailored messaging online across the district.
|
51%
Yoder
|
41%
Democrat
|
|
46%
Trump
|
47%
Clinton
|
|
12%
Cord-Cutters
|
88%
Traditional
|
Our phones division is always on top of the most effective scripts and targeting to ID, track and motivate voters.