AWARD WINNING DIRECT MAIL
125M
Pieces Mailed Since 2012
66
Major industry awards
1
Unrivaled Team
MAIL THAT MOVES THE NEEDLE
We’re constantly experimenting and studying how to make direct mail more effective – from optimizing an individual piece through eye-tracking to finding the most effective patterns and combinations of positive, contrast, and negative pieces over the course of a complete campaign.
THE WINNING FORMULA
We get to know you, your supporters, and the persuadable voters in your race, using our experience and in-depth polling and analytics.
Our political and creative teams work together to develop a mail strategy, plotting a course through bold ideas.
Our art team delivers with execution you won’t get anywhere else.
THE SCIENCE OF SUCCESS
Eye-tracking tests of individual mail pieces allow us to see what parts of the piece capture the most attention and then tweak artwork, copy, and layout to make sure the message is delivered and remembered.
“I’ve worked campaigns for a long time and I’ve never seen the stuff Cruz is putting out,” said one campaign staffer in the state, referring to [Axiom’s] mailers.
—Politico
Our experienced media experts will develop strategic placement plans, optimize your buy and provide transparent reporting.