OUTSIDE
THE BOX
PUBLIC AFFAIRS

01 RESEARCH
Put the industry’s best researchers and pollsters at your disposal to ensure you have the insights to outsmart the competition.

02  PLANS
Develop comprehensive action plans and strategies to achieve your goals and deliver results.

03  EXECUTE
Shape opinions by engaging the public, starting conversations, and building grassroots and grasstops support.

LITTLE TOBACCO'S BIG COMEBACK

Axiom’s never-typical approach to public affairs has turned heads and defied political norms. In 2016, we turned what looked like an unavoidable hit in small tobacco companies’ ability to compete into the best comeback win for any cause or campaign of the year.

Finalist

BEST COMEBACK CAMPAIGN REED AWARD

"Little Tobacco, Missouri"

Amendment 3 was funded by Big Tobacco and promised to raise taxes on cigarettes for education. Realistically, the measure carved out special perks for Big Tobacco and hurt competition. We identified the fatal flaws and assembled an unlikely coalition of legislators and organizational partners to pull off one of the great upsets of 2016.

Missouri Amendment 3

Axiom Desired Outcome: Oppose

OCTOBER POLLING

57%
SUPPORT
40%
OPPOSE

FINAL RESULT

41%
SUPPORT
59%
OPPOSE

NEW ANTI-AMENDMENT 3 AD FEATURES CAMEL MASCOT

An organization leading the fight against Amendment 3 launched their first ad Tuesday criticizing the amendment as a Big Tobacco-funded “scheme.” The MPCA released the ad Tuesday. It features tobacco mascot Joe Camel while a voiceover calls Amendment 3 a “scheme by the tobacco company to crush their competition.”

BUILDING COALITIONS.
CREATING CONSENSUS.

Outspent 2-to-1, our team utilized tremendous research and outside-the-box creative to turn Big Tobacco’s spending advantage against themselves, while simultaneously assembling a bipartisan grassroots movement of education groups, Bernie Sanders supporters, Republican Central Committees and more to build a positive consensus around our cause.

115

Legislative Partners

18

Advocacy Partners

18

Point Margin of Victory

Through innovative public affairs, Axiom can help guide any campaign or business under public scrutiny:

  • Arming You on Policy & Issues
  • Managing Crises & Media Relations
  • Executing Grassroots & Grasstops Advocacy

Learn More About the AxAdvocacy Difference:

We don’t just have the best creative in mail, we study and conduct eye-tracking test on mail to get even better.

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